
Without any doubt, Shopify can be regarded as the most effective e-commerce platform for businesses of all sizes. But it seems more than good luck is needed to earn high sales volume on Shopify. It requires the application of strategic skills, marketing initiatives, and insights into your specialty & the audience you are catering to. Therefore if you find yourself trapped with low Shopify sales – do not despair. In this Blog, you will be able to learn proven techniques on how you can achieve high levels of growth on your Shopify and increase your sales.
What Is Shopify?
Shopify is a complete e-commerce solution that anyone can use to start selling and purchasing items on the Internet. It offers specific tools that help to build, organize, and expand an online store. Shopify has been deemed ideal for use by businesses and entrepreneurs because of its ease of use and user-friendly interface.
Why Your Shopify Store Is Not Getting Sales?
Below are a few reasons why your Shopify store is not making sales according to your expectations.
Average Product Pages
Most store owners fail to achieve high sales on their site, as most of them use average Shopify product pages. Stock images and generic product descriptions make the shopping experience less interesting & boring.
Low or irrelevant Traffic
Launching your online store is one thing, but if there is no relevant traffic on your store, you won’t be able to generate any sales. So low or irrelevant traffic means low sales!
No Promotional Discounts
Promotional discount offers are enough to convert a visitor into a paying customer. If your Shopify store lacks these promotional offers then you are missing out on an opportunity to drive sales.
Lack Of Trust
Trust is very important in the e-commerce business. If customers do not trust your service, they will not buy your products. Factors that cause a lack of trust in customers include poorly designed storefronts, unclear product descriptions, poor customer reviews, and inadequate contact information.
No Blog Content
Blogging is a great way to tell customers about your products. No blog content on your Shopify store means you are missing out on an opportunity to drive organic sales.
Lack Of Lead Nurturing Tactics
Generating leads is essential but nurturing those leads into paying customers is equally important. So if you are not making sales maybe you are lacking in lead nurturing tactics.
0 Brand Value
If you are not making sales, maybe it could be because you are not adding value to your brand. Customers are more likely to buy from a business that they think has some mission and value.
How To Get High Sales On Shopify?
To help you generate more sales on Shopify, we have discussed some of the most effective strategies below.
Create A Landing Page That Converts
It is crucial to remember that a landing page has the highest level of importance when it comes to forming the first impression in the minds of visitors about the online store. It’s the first thing that any customer finds in your store. That is why, it should always have a distinct concept to convey, sleek aesthetics, intuitive navigation, and powerful CTA. Here’s how you can make your store’s landing page more effective.
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Clarity & Persuasion:
To make your Shopify store’s landing page more effective and increase sales, focus on clarity & persuasion. Clearly articulate your product’s importance, emphasize its benefits, and describe how it can add value to the customer’s life.
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Quick Call To Action:
Place a prominent call to action button and use action-oriented language like “Get 20% Discount On First Order” or “Shop Now” to create urgency in customers.
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Present Better:
Incorporating high-resolution images and videos into your website will give your product a better representation. In general, you need to constantly present your product in the best way possible so that your product appears to be the most unique in the market.
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Add Testimonials:
Add customer reviews and success stories about how and why other customers bought your product and how they feel about it. This will develop a sense of trust in the visitor’s eyes and will surely increase the conversion rate.
Make Your Store Load Fast
Almost 50 percent of visitors expect a web page to load in under two seconds. So if your store isn’t fast, you may lose half of your business.
Follow these simple tips to help load your Shopify store faster.
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Use CDN (Content Delivery Network)
By implementing a CDN, you can distribute your store’s content across multiple servers, which can help reduce latency and speed up page load time.
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Optimize Images
Reduce the file size of your images without affecting their quality.
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Minify CSS & Javascript
Minification is the process of removing unnecessary spacing and characters from the source code of CSS & Javascript. It helps a lot in making your store light and fast. You can achieve minification for your Shopify store using Autoptimize.
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Lessen The Use of Redirects
Lessen the use of redirects, as they add extra HTTP requests and increase load times.
Select An Email Marketing Platform
Out of all the methods of marketing, Email Marketing is undeniably, the best method to boost your sales. If executed well it is said to give the highest return on investment compared to any other marketing method. For optimum results, you can connect with an email marketing platform such as Active Campaign, HubSpot, MailChimp, Constant Contact, or any of your choice.
These e-mail marketing platforms will act as a direct line to your customers and are utilized for promotional purposes. This direct communication not only is beneficial to the nurturing of leads but will also lead to an increased conversion rate.
Write The Best Product Descriptions
Your product description is your salesperson. It can make or break a sale. Because you are selling online, there is no other way for a customer to assess your product than through its description. That’s why write a short yet effective product description that gives the customers a sense of satisfaction and will make them buy it.
Make Use of SEO
We all know how important it is to get more traffic to your store, no traffic means no conversions and hence a weak brand appearance. For this purpose, we need to make proper use of SEO. SEO means “Search Engine Optimization” and it helps your business rank on Google, i.e., Google will show your business at the top, which will lead to “more people visiting your site.”. This is why SEO is essential to business, as it will highlight the store and its products to generate more revenue for your business.
Use The Discount Code Strategy
Are you the one who loves packages and discounts? Of course, who doesn’t love deals? This is the marketing strategy that attracts more customers to purchase at your store.
You can add a promotional feature to your website that allows you to connect with more people who are more likely to get coupons or discount codes. You can reveal the discounted price or other promotions to keep them aligned and interested in your products. Alternatively, you can inform them about the promotion by phone, text, or mail.
By offering discounts, you can differentiate yourself from the competition. People are more inclined to purchase your products when you offer good deals.
Offer Free Shipping Service
According to the market survey, it was noticed that products with no delivery charges are more likely to attract customers, as they prefer to avoid paying for the delivery. Unfortunately, small business owners who don’t have so many margins cannot afford to bear the delivery costs on their own. For this purpose, there are two best possible ways:
- One way to accommodate the shipment charges is by including them in the product charges as a whole.
- However, if there are a large number of products ordered, you must offer them free delivery to offset the cost of shipping.
By using these shopping psychology strategies, you can reach a wider audience and avoid losing money.
Market On Multiple Platforms
Are you targeting the right audience with nice creatives, or are you not advertising at all? When your product is good enough to market, know its audience and make sure to promote it on potential platforms such as Google, Facebook, WhatsApp, and Instagram. It must be noted that any creatives that you choose for your product must be unique from the competitors. However, the advertising tools are very strong nowadays and this has led to an increased level of growth in the industry. By using Google AdWords and Meta Advertisements, you will be able to drive more traffic to your Shopify store and increase its conversion rates.
Hire An Expert Service
By being a solo e-commerce business owner, you cannot do everything on your own. Hiring an expert can be a game changer to boost your Shopify store sales. Inventio Tech Solutions has been providing state-of-the-art Shopify store setup, social media marketing, and search engine optimization services for more than 7 years. Their experts can help you make your Shopify store fast & responsive, enhance its organic reach, and employ effective marketing strategies that can get high sales on your store.
Final Thoughts:
The E-commerce market is highly competitive and you can only survive in this competition if your Shopify store is generating more sales. I hope this blog post gave you plenty of ideas on how you can modify your Shopify store and implement effective strategies that can help to get high sales on Shopify.
Also Read: Boost Your Business with Hyperlocal Social Media Marketing