Keywords are an essential part of the SEO marketing globe. The right SEO can help you achieve the most amazing results. However, without SEO and the best SEO keywords, your business growth will stay stagnant. For this reason, effective SEO calls for a lot of effort to properly research SEO keywords. Below, we will get into more detail about what keywords are and how many you should use for SEO.
As a matter of fact, SEO experts encourage clients to focus on ranking well on Google. For ranking well on Google, keywords are one of the best ways to attract an audience to your website.
What Does SEO Keyword Mean?
An SEO keyword is more than just a term; it is a symbol of the user’s search purpose. Moreover, it is like opening doors to more relevant content. The purpose of a user’s search query is known as search intent. This type of search intent is basically called an SEO keyword. The content is further optimized with relevant and best SEO keywords, which improves search engine rankings.
Keywords: Primary & Secondary
Before moving forward, we must first understand the various keyword types, which are primary and secondary keywords.
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Primary Keywords
Primary keywords are the main topic of a page, also known as target keywords. The page is to be optimized for that single keyword.
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Secondary keywords
Meanwhile, secondary keywords are related to the primary keyword. These keywords are basically relevant to the targeted keyword of the page. Furthermore, secondary keywords consist of subtopics, synonyms, and long-tail keyword combinations.
The plus point about secondary keywords is that you can use as many of them as you wish. Primary keywords are limited, whereas secondary keywords can be used in subheadings and in the content to help in SEO and attract traffic to your site.
The Advantages of Using The Best SEO Keywords
The following are the advantages of using the best SEO keywords:
- Firstly, it helps you rank on Google, which means reaching the right traffic and getting more organic search reach.
- That’s interesting when you are the one who tells Google whom to show your content to. And that is only valid when you are using the right multiple keywords.
- With the help of SEO keywords, you can attract a targeted audience that is more likely to stay on your website and convert.
How To Conduct Keyword Research?
Conducting good and thorough keyword research is important to enhance your website’s SEO. Provided below is a step-by-step guide on how you can conduct keyword research for SEO.
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Understand The Objectives of Your Website
You cannot initiate your keyword research without identifying your website’s needs. Whether you are looking to grow traffic, increase sales, or promote a specific product or service, first understand the objectives of your website. Then, begin your keyword research. You cannot find good keywords without identifying your goals.
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Start with “Seed Keywords”
Start with the general terms related to your business. These terms are known as “seed keywords,” and they will act as a base for your keyword research.
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Use Effective Keyword Research Tools
Make use of effective keyword research tools like Google Keywords Planner, Ahrefs, and SEMrush to discover primary and secondary keywords from your seed keyword.
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Analyze Your Competitors
Use Ahrefs and Moz to analyze which keywords are helping your competitors rank on Google. This can help you select efficient keywords with high potential to rank your website.
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Choose High Demand & Low Competition Keywords
If you are just starting, then focus on keywords with high search volume and low competition rates. These kinds of keywords will help your website rank faster.
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Use Keywords In Website’s Content
Use your refined keywords in your website’s content, meta tags, and blog posts and monitor their performance.
How Many Keywords Should I Use For SEO?
Although keywords are essential for SEO, avoid keyword stuffing. Make sure to use them naturally throughout your content, with an emphasis on meeting user intent.
You can include primary keywords in your:
- Meta title
- Meta description
- Introduction paragraph
- Alt text for images (some of them)
- Headings & Subheadings (some of them)
- Closing/ Conclusion
Moreover, you can also incorporate keywords into your content. The number of keywords you should use depends on a variety of factors, such as the length & type of your content and the specific needs of your audience. However, a wise strategy is to use one primary keyword and a few secondary keywords in short-form articles. For longer-form articles, you can use more secondary keywords, but it is essential to avoid keyword stuffing and keep your content as natural as possible. Because Google will only rank your content if it is valuable and engaging.
How to Keep Track of Keyword Rankings
You can manually track the keyword ranking, but it consumes a lot of your time. Therefore, we have plenty of options to track it easily. Let us discuss the options below:
STAT
With this powerful tool, you can do the following:
- They assist you, first of all, in archiving HTML snapshots of the SERPs for the keywords you monitor. So that you can view both your website and those of your opponents in Google search results.
- Secondly, it assists you in configuring keyword tracking for various languages, and desktop and mobile-specific locations.
Ahrefs
We also think Ahrefs is a great tool for digital marketers, similar to a Swiss army knife.
- Ahrefs automatically updates its database with all the keywords that your tracked sites rank for.
- It saves you the trouble of having to choose which keyword to actively monitor.
- It is incredibly comprehensive, even if you want to keep track of that ambitious keyword you have always wanted to rank for.
Google Search Console
This is an excellent free option. You can use the Search Console to see what Google searches are bringing up for you. However, the platform only displays your average ranking over a certain period for a given keyword. That means if you spent weeks ranking 80th for a term before suddenly jumping to second, your 28-day average ranking will be in the 70s.
Conclusion
To get pro at optimizing your website for SEO, analyze your keywords and take actionable steps for improving your website’s audience and conversion rate. We hope this blog post gives you enough insights on how you can research the right keywords and use those keywords in your content. However, if you find keyword research hectic, it is suggested to hire an expert. Inventio Tech Solutions is a premium agency that provides state-of-the-art Search Engine Optimization services and helps businesses grow organically.
Also Read: How To Sell Digital Downloads On Etsy?
